STAR achievement portfolio

Three career-defining builds — the challenge Tony inherited, what he built, and the measurable outcome.

ARR growth & implementation scalability

ButterflyMX · 2023 – Present
$10M→$17MAnnual ARR
6→11IPM Team
40%YoY Increase
SITUATION

High-volume deployment portfolios with limited forecasting visibility, inconsistent escalation practices, and a team structure not built to scale.

TASK

Restructure implementation operations to improve forecasting accuracy and scale the team without sacrificing go-live consistency.

ACTION
  • Built forecasting models tied to risk escalation paths across 350–500 active projects per IPM
  • Scaled the team from 6 to 11 and added a Regional Manager role
  • Aligned Sales, Finance, CS, Fulfillment, and Product to eliminate go-live blockers
RESULT

Monthly ARR recognition grew from ~$850K to $1.6M+; annual ARR trending toward $20M in 2026.

Delivery services expansion & business unit launch

Latch · 2018 – 2023
2 QtrsTo Profitability
~10%Of Earnings
7Markets Led
SITUATION

Latch needed to expand implementation delivery capacity nationally and create a services revenue stream that didn't yet exist.

TASK

Build a national delivery services business unit from the ground up — model, partners, and team, simultaneously.

ACTION
  • Founded Latch Delivery Services as a standalone national business unit
  • Built a channel integrator partnership model and CRM-integrated workflows
  • Directed regional growth across seven Southeast markets as GM
RESULT

Reached profitability within two quarters; grew to a 20% profitability margin by 2022.

National operational enablement & partner scale

Apple Inc. · 2002 – 2016
3,300+Retail Points
60+Partners
15–20%YoY Growth
SITUATION

Apple's channel ecosystem needed consistent performance across thousands of locations — without direct authority over partner staff.

TASK

Drive performance at scale through structured programs rather than hierarchy.

ACTION
  • Designed training and enablement programs for 60+ partners nationwide
  • Created the Apple Customer Experience & Solution Sales Training Program
  • Led training logistics and KPI reporting across six business channels
RESULT

Consistent 15–20% YoY growth; foundation for later operating-model work at Latch and ButterflyMX.