Professional experience

2024 – PresentNew York, NY / Tampa, FL

Director, Implementations

ButterflyMX
  • Increased average monthly ARR recognition from ~$850K to more than $1.6M by restructuring implementation operations and strengthening forecasting discipline.
  • Helped expand annual ARR recognition from $10M (2023) to $17M (2025), trending toward $20M.
  • Scaled the Implementation Project Manager organization from 6 to 11, introducing a multi-level operational structure.
  • Built forecasting and risk frameworks enabling teams managing 350–500 active projects each to identify at-risk deployments earlier.
2023 – 2024New York, NY / Tampa, FL

Manager of Implementation Projects

ButterflyMX
  • Delivered a 40% year-over-year increase in ARR recognition by improving operational execution and reducing implementation friction.
  • Established foundational workflows strengthening project tracking, installer coordination, and go-live accountability.
  • Partnered across Sales, Finance, Customer Success, Fulfillment, Product, and Solutions Architecture on the closed-sale-to-deployment transition.
2021 – 2023New York, NY / Tampa, FL

Director, Delivery Services

Latch
  • Founded and launched a national Delivery Services business unit from zero, reaching profitability within two quarters.
  • Contributed approximately 10% of company earnings through expansion of implementation-related services.
  • Developed a channel integrator partnership model and CRM-integrated delivery workflows supporting long-term scalability.
2018 – 2021Greater Tampa Bay Area

General Manager / Regional Operations Manager

Latch
  • Directed regional growth across seven Southeast markets, standardizing project workflows and implementation practices.
  • Built and led a regional channel operations structure supporting year-over-year sales and deployment growth.
2002 – 2016Cupertino, CA / Tampa, FL

Channel Training & Sales Leadership

Apple Inc.
  • Designed enablement programs supporting 60+ strategic partners and 3,300+ retail locations nationwide.
  • Delivered consistent 15–20% year-over-year growth through strategic partner development and operational execution.
SaaS Deployment OperationsARR Recognition StrategyEnterprise Implementation LeadershipForecasting & Risk MitigationCustomer Go-Live ExecutionCross-Functional CoordinationScalable Team DevelopmentOperational Process Architecture
Cross-functional implementation planning session
Cross-functional alignment is the operating principle behind every build.Sales · Finance · CS · Product · Fulfillment